BethNeCampExecutive Director, Civic and Community Engagement
The Ohio State University Wexner Medical Center

With The Ohio State University Wexner Medical Center for more than 20 years, Beth is executive director of Civic and Community Engagement. She is responsible for leading the efforts at the Ohio State Wexner Medical Center and the health science colleges to foster and expand our relationships and engagement with our community and civic organizations by developing and implementing programs, initiatives and events. She works to implement key initiatives from our healthy community portion of our strategic plan and track our progress on overall community benefit investment. Beth was one of the primary architects of our new Community Care Coach and the expanded Healthy Community Day.

From 2009 until late 2020, Beth served as chief communications and marketing officer for the Wexner Medical Center, leading all facets of internal and external marketing communications, including digital strategy oversight, marketing plan development, institutional marketing, strategic public relations and change communications.

Beth’s insight and input in that role laid the foundation for a shift in strategy for the medical center toward digital communications. To support the new digital communications strategy, Beth put into place medical center’s first digital strategy team, working with the chief information officer to align IT and Marketing resources around organizational digital priorities.

She co-led the development of a five-year digital road map to improve patient experience and secured new funding for its implementation. Understanding that evidence-based outcomes establish trust and credibility, Beth conducted extensive consumer insight data that drove the digital plan.

Beth led marketing and communications effort to announce the creation of Wexner Medical Center’s first accountable care organization, both internally and externally; she oversaw the multidisciplinary team that announced the new name for Ohio State Medical Center in recognition of university’s largest donor (Les Wexner); she co-led a steering committee ahead of the opening of the new James Cancer Hospital and Solove Research Institute in 2014; and developed an environmental brand program to increase brand strength across the organizational footprint.

While at Ohio State, Beth has held positions of increasing responsibility and exposure, including senior director of Corporate Communications, director of Internal Communications and program director of Marketing. Simultaneous, she led culture training workshops across Ohio State’s campus as a certified Senn-Delaney facilitator. 

Other career highlights include membership on the Vizient Chief Marketing Officer Council (since 2009), membership on the AMA Health Care Chief Marketing Officer Council (since 2014) and membership in the Society for Healthcare Strategy and Market Development (since 2015). In 2012, Beth was named CMO of the Year in the Non-Profit Division by Business First magazine.

She has served as board past chair, board chair and board member for St. Stephens’s Community House.

Beth earned a master’s degree in Health Care Innovation in the Ohio State College of Nursing in May 2020.